Business Model - Starbucks

Key Activities

  • Marketing
  • Seasonal Products
  • Supply Chain Management

Value Propositions

  • Place to do homework with free WiFi and hanging out with friends

Customer Relationship

  • Mobile App /Loyalty Card
  • Cups with Customer's Names

Channels

  • Starbucks Stores
  • Supermarkets
  • Vending Machines

Customer Segments

  • Students
  • Freelancers
  • Coffee Lovers


Oleh: Mastura Ab Rahim

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