Business Model - Starbucks
Key Activities
Value Propositions
Customer Relationship
Channels
Customer Segments
Oleh: Mastura Ab Rahim
- Marketing
- Seasonal Products
- Supply Chain Management
Value Propositions
- Place to do homework with free WiFi and hanging out with friends
Customer Relationship
- Mobile App /Loyalty Card
- Cups with Customer's Names
Channels
- Starbucks Stores
- Supermarkets
- Vending Machines
Customer Segments
- Students
- Freelancers
- Coffee Lovers
Oleh: Mastura Ab Rahim
Comments
Post a Comment